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 | Master of your domain |
 Master
of your domain
Belfast
Telegraph, United Kingdom
By Danny Bradbury
Damien Hirst is the latest celebrity to find that someone else
has a site bearing his name - It's a lesson for us all - if you want your own
web address, snap it up while you can. Danny Bradbury explains how.
More and more people are registering websites based on their own name. Anyone
can get one, for just a few pounds, and if you want to get the address you want,
it's better to get in sooner rather than later. As the artist Damien Hirst found
out recently, if you want a website that someone else has already registered,
getting your way can be a tricky business. More on that later (see sidebar).
First let's assume you're not a celebrity and feel like laying claim to your
very own piece of cyberspace. How does it all work?
Why would I want a domain name?
The most obvious answer is that you may want your own website. For businesses
or self-employed people, the benefits are obvious. But many families, residents'
associations, football teams and individuals are choosing the added kudos and
control of placing their family albums on their own site rather than tagging
along with the crowd and using, say, MySpace.
But even if you have no desire to build a website, you may well be persuaded
by the e-mail options this gives you. Consumer e-mail services such as Yahoo!,
Gmail or AOL may offer you a free e-mail address, but you have to share the
domain (aol.com or gmail.com) with hundreds of thousands of other customers. If
you register your own domain name, it gives you an exclusive home online.
Instead of using yourname@aol.com as an e-mail address, for example, you might
want to follow the trend and have yourfirstname@yourname.com. Many people
consider this more professional, and it also gives a sense of ownership - if
you're fed up with changing your address because you switch your service
provider or an account lapses, buying your own web address is a good option.
Where do I start?
Before you even go online to see which ...
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Posted by Editor on Monday, August 21 @ 04:00:00 EDT (383 reads)
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| It's hard out here for a blogger |
 Thursday August 10, 2006
Mike McDonald found himself in a room with a larger A-list than a Nathaniel Hawthorne character sketch. San Jose (or thereabouts) is where the big search engines and their famed bloggers live. The only thing better than this, says Mike, would be Danny Sullivan in lederhosen.
Editor's Note: Managing editor Mike McDonald of WebProNews filed this exclusive look at the SES 2006 San Jose session featuring a number of A list bloggers. Discuss your reaction at WebProWorld.
 "I lost a World Cup bet, so tomorrow I will be wearing lederhosen for the organic search panel," says Sullivan.
Score!
Sullivan is the moderator for "Speaking Unofficially," a panel comprised of Google's Matt Cutts, Yahoo!'s Jeremy Zawodny, Microsoft's Niall Kennedy, and Ask.com's Gary Price. The four of them spill their guts about life on the corporate blogging A-list.
Cutts and Zawodny, as may be expected, seem to have the most to say on the subject. Cutts feels as though he's a "security blanket" to an extent, as SEOers and Webmasters hang on his every word for the next Google tweak. Zawodny just wants everyone to know that bloggin' ain't easy.
Keeping up with a blog is a lot of work. How do you guys do it?
Zawodny: It does take a lot of time. People ask: 'how much time does it take?' And I never know how to answer that because it's so hard to quantify. Sometimes it takes no time at all, other times it takes half the day.
Are you having to show the company what you guys write about?
Cutts: Maybe 3 or 4 posts I've sent over to legal or PR, but in general it's just something I write at 3 am and just send out.
Zawodny: I think maybe I've done that 3 or 4 times, but I've never had anybody say 'don't say this' or 'don't post out' or anything like that.
Jeremy on speaking for Yahoo:
 Mike |
"One thing that happens is that someone will see something I've said and ascribe that to Yahoo, as in 'Yahoo draws a hard line,' or whatever, which is just wrong. And then what happens a lot of the time is that people won't link back to the original statements, or whatever, and the inaccuracy just lives on in the headlines."
How has the blogosphere created something of a democracy, and also somewhat of an imbalance insofar as what gets talked about? How do you feel about that underlying democracy wherein you have so much more influence over what is discussed than the smaller guy?
Cutts: I try to look for a lot of important feeds where news might break where people wouldn't normally look. I try to track down the smaller guys. The blogosphere can act as an echo chamber in both a good and bad way.
Zawodny: I think the whole democratizing nature of it went away a couple of years ago. I've actually tried to shy away from more of the echo side of things. The skill, I think, for companies is knowing when to get involved and when not to get involved.
Price: There's so much in the blogosphere where one person says something's great and the next will say it sucks.
Are you PR people at the end of the day?
Cutts: "I don't view Jeremy as ...
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Posted by Editor on Thursday, August 10 @ 12:11:11 EDT (294 reads)
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| Using Journalism As Activism |
Using Journalism As Activism
Bay Area Indymedia, CA
by kirsten anderberg (http://www.kirstenanderberg.com)
Journalism can be used as a very effective means of activism. There used to be an old saying about the guy who owned the press in town having all the power. It is true there is a “power of the press,” so to speak. It takes time and energy, and mental concentration, or *work,* to write articles in a coherent fashion. But if you want to donate your time to a cause or organization, offering articles is one way you can help them increase donations, membership, and visibility.
Journalism (or writing, publishing, and syndicating articles) can be used as a very effective means of activism. There used to be an old saying about the guy who owned the press in town having all the power. It is true there is a “power of the press,” so to speak. It takes time and energy, and mental concentration, or *work,* to write articles in a coherent fashion. But if you want to donate your time to a cause, organization, community, etc., offering articles is a way you can help on many levels. When you highlight an organization in an article, for example, it is possible their membership will go up or donations to their cause may rise, due to the exposure. When you spend time researching an article on the history of some issue relevant to an upcoming event, protest, etc., it can help educate people as to why the protests are important and increase participation. You can spread all kinds of useful DIY information, you can give a voice to issues that you feel have not gotten enough exposure. You can use your journalism work to help others, on many levels.
The first part of activism journalism is to gather some article ideas. The next thing to do is to write the articles. Then the next thing you have to do is find somewhere to get the articles published. Then you need to start doing internal work, such as setting up your own website, archiving your own articles written and where published, gathering lists of submission possibilities for your writings and email addresses of contacts, etc...If you are serious about using journalism as activism, you can start today! But just know, it is not about whipping out a 30 minute article and you are done.
Let’s say you want to work with ...
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Posted by Editor on Wednesday, August 02 @ 04:00:00 EDT (300 reads)
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| NaNoWriMo Notes #26: No Free Ride |
NaNoWriMo Notes
#26: No Free Ride
Blogcritics.org, OH
By Steve O'Keefe
Since the last installment of the "Notes" I've kept up my rather
fruitless efforts to score free publicity for NaNoWriMo Notes: An Exercise In
Creative Insanity in its brand spanking new book form. Now I hadn't
expected it to be easy to find free listings for the book, or places willing to
post my press release out of the kindness of their hearts, but I had not
expected the amount of duplicity I would run into.
How many ways did you
think free could be modified? In my mind it's sort of like being pregnant;
either you are or you're not. Well the same applies to the word free, either
something is or it isn't. Imagine my surprise when I found out I'd been serving
under a misapprehension for all these years.
It turns out there are
various degrees of freeness applicable on the Internet. After doing my requisite
Google search for sites offering free listings for press releases, I picked out
five of the
most appropriate ones (based on quick visits to each of their home pages) and
prepared myself for the tedium of registering at each of them.
It was the
usual drill of filling in the information each site considered essential to its
wellbeing to know about you. Once that was done, and the level of registration
checked, you could kick back and wait for the email telling you that you had
successfully filled in all the little boxes. At least that's the way I've been
used to doing things like that.
The first email I received from one company was an
apology telling me they no longer offered a free service and asking if I would
like to upgrade to the next level? This was of course after they had hooked me
in through Google claiming to be free, and saying all over their website reduced
service was available for free: such lovely people.
It was actually quite
special the number of sites that would somehow or other manage to get a listing
in Google with the word FREE trumpeted in loud letters. It got to be less and
less of a surprise when I would get to the site and discover the only thing free
was going to their site. On others the free bit applied to the fact people were
allowed to read through their database of press releases for free, or just be a
member and not do anything.
I guess I shouldn't have been too surprised,
seeing as how that's normal when you look for anything free on the Internet.
There is not always a catch, like attaching adware to the free product that
cripples your computer; it's just the sites that yell free the loudest usually
charge the most for whatever service they are offering.
Then there are
the sites that do have a genuinely free service, which they explain right up
front does less than the service you would pay for, which is cool and makes
sense. If you are willing to pay money you should be entitled to better service.
What I started to get bored with really fast was their insistence on telling me
how lousy their free service was.
As soon as I had finished filling in
their registration form, they opened a new window telling me how little they
were going to do for me. When they sent out the obligatory, "verify your
account" email, they reiterated I might as well not even have bothered
registering with them based on the fact their free service is
useless.
Now I understand offering a free service as an enticement to
upgrade to something that does more, I can even understand pushing the free
service in your keywords to act as an inducement for people searching for your
service. Those are both standard business practices and the former can be seen
as a way to provide the client an opportunity to test what's on
offer.
But if you use free as your hook and as your test package, what
kind of impression are you going to make on potential clients if you keep
degenerating the offer. Saying you could be doing more, in a faster manner, for
ten dollars is a lot different from saying we're not going to do squat for you.
What kind of confidence is the client going to develop if the company tells them
the service is shit after inducing you to sign up because they offered it for
free?
I do know if I decide to spend money on some online publicity it
won't be through any of the services that acted like that. So far from what
research I've conducted even if you have money to spend on publicity, you are
more likely better off conducting the campaign yourself.
Create some banner ads you can place on web sites
that utilize your cover art from the book and have some eye-catching text.
Lather your own website with stuff, don't overdue it on each page, but make sure
each page has at least some mention of the book and a link to where it can be
purchased, even if it's only a button.
Create a special page for your book and put a fancy ad on it that ...
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Posted by Editor on Thursday, July 27 @ 00:10:09 EDT (265 reads)
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| A business guide to blogs and blogging |
A business
guide to blogs and blogging
Waterloo
Chronicle, Canada
By MICHAEL HIEMSTRA, Waterloo
Blogs are growing at an alarming rate on the Internet.
According to David Sifry the founder and CEO of Technorati, their numbers are
expanding at such a rate that there are now 60 times more blogs than there were
just three years ago. For all of the media attention and hoopla heaped onto them
however, blogs are little more than online journals with entries listed in
reverse chronological order. The technology behind a blog is actually not that
spectacular.
What is spectacular is the effect that blogs are having on the average
person's ability to communicate with the world. They provide a hi-tech printing
press with an instantaneous reach that spans nearly the entire planet. Within
seconds of typing a journal entry, it is globally available to be read by anyone
with an Internet connection. This gives consumers a voice and the ability to
either praise your product or criticize it. Word of a bad product or poor
service can spread like wildfire in the blogosphere (the world of blogs).
So what is a business owner to do? How can you know what your customers are
saying about your product or service? Luckily, there are several blog-specific
search engines which will allow you to find any mention of your company's name.
One of the first sites to make blog search available was Technorati.com, who now
claim to track over 35 million blogs. Google, arguably the most popular search
engine for the Internet, also has a blog-specific search at
google.com/blogsearch, which has the added benefit of Google's relevance
technology sorting more interesting blog posts to the top of the search results.
Finally, a recent entry into the blog search arena has been developed by the
company Bloglines. Surf to the website www.bloglines.com and click on the
"Search" tab to use this new feature.
Having completed your search for any blog content regarding your company, you
should consider responding to any complaints or acknowledging any kudos. Many
blogs offer a comment feature, allowing you to have your say in response to the
posting. Depending on the blog owner, you may have to provide your email address
or type in a string of letters or numbers after deciphering a messy graphic in
your browser window (this is called a "captcha"). These additional steps
required before commenting are measures to help prevent comment spam, the bane
of all bloggers. Adding a comment on a customers blog shows that a business is
paying attention, that the company cares about the individual, and provides the
added benefit of a link back to your own website.
Some bloggers for one reason or another, decide not to allow comments on
their blogs. In this case, it is useful for your company to have a blog of its
own. You might be able to set up blogging software on your own web server. There
are many free and open source offerings that providing blogging features, but
there are also some free blog services available on the Internet. Just be sure
to read the terms of use to ensure that company/corporate blogs are allowed
before signing up.
If you find that your company name is not as present online as you would like
it to be, you could start reading and commenting on blogs that focus on areas
your business deals with. For instance, if you find ...
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Posted by Editor on Monday, June 12 @ 12:13:35 EDT (259 reads)
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| Information still wants to be free |
Information still wants to be free
Corante - Boston,MA,USA
By Rolf Kleef
Amnesty International started their "Irrepresible.Info" campaign, including a
call to help circumvent censorship and filtering by adding controversial content
to your own website or blog. You might then want to add your blog to the CiviBlog aggregator, an initiative of the
CitizenLab in Toronto, Canada. It includes a concise handbook
for bloggers and cyber-dissidents from Reporters Sans Frontiers, with tips and resources
on for instance anonymous blogging.
It reminded me a bit of the work of contrast.org in The Netherlands, from around a
decade ago. Back then, it wasn't so much about censorship by the usual suspects,
like China, Iran, or North Korea, but it was about governments such as Germany,
trying to stop publication of the "Handbook of Communication Guerilla", or
Spain wanting to ban the Euskal
Herria Journal. It took the legislators and Deutsche Bahn almost a decade to
finally get to the person who put a copy of Radikal online in The
Netherlands, and people (for the first time?) walked in a demonstration with a
banner holding just a web address (obviously before we all became concerned with
easier URLs for our campaigns).
Contrast set out to offer "political asylum" to web content, in a world where
the sources would be under attack. By now, it seems clear that it is ...
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Posted by Editor on Thursday, June 01 @ 12:08:46 EDT (339 reads)
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| Corinne Bailey Rae |
Corinne Bailey Rae
musicOMH.com, UK
Michael Hubbard, 3/2006
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Corinne Bailey Rae - Dreams Can Come True
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Corinne Bailey Rae
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Corinne Bailey Rae. Leeds lass, founder of a band by the name of Helen (sank without trace), signed to EMI. Kaboom. Her debut album goes straight to the top of the UK album chart.
What is it about this singer-songwriter that has precipitated adulation from journos and her musician peers alike?
What does she make of being swept up so abruptly in a media maelstrom?
And what about her music - is it really as special as the hype insists?
We caught up with Corinne just prior to ...
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Posted by Editor on Sunday, March 12 @ 00:00:00 EST (330 reads)
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| On Topic With Topix.Net |
On Topic With Topix.Net
WebProNews
David A. Utter
Staff Writer
Published: 2005-12-07
WebProNews editor Mike McDonald spoke with Chris Tolles,
VP Sales and Marketing for Topix.net, to get his thoughts on blogs and
news; and, we picked up some hints on a soon-to-be unveiled service
from the company.
Part 1 of this series...
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Posted by Editor on Thursday, December 08 @ 08:59:06 EST (1045 reads)
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| Teens Do Lots Of Content Creation |
Teens Do Lots Of Content Creation
WebProNews 2005-11-03
David Utter
Staff Writer
Pew Internet and Life said in a recent report that 57 percent of teens now create Internet content, whether it is a blog, a web page, or simply sharing offline content online.
The 12-17 age group doing online content amounts to around 12 million people, Pew stated in its report on Teen Content Creators and Consumers.
Teens are more likely to blog than adults, with 19 percent of teens creating blogs and 38 percent reading them. Though followers of the blogosphere will find this hard to believe, only 7 percent of adults told Pew in a previous study they create blogs, with 27 percent of adults online reading those creations.
In the ...
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Posted by Editor on Thursday, November 03 @ 16:11:51 EST (233 reads)
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| Forbes Assaults Blogosphere |
Forbes Assaults Blogosphere David Utter
Staff Writer
Published: 2005-10-28 |
In "Attack of the Blogs," Forbes raises issues of accountability and ethics in blogs, and cites Yahoo and Google as willing accomplices to a slavering mob.
 | | Forbes Turns Their Might Towards The Blogosphere |
"A lie gets halfway around the world before the truth even gets its boots on."
-- Terry Pratchett, The Truth, also attributed to Winston Churchill.
How has the blogosphere affected your business? Is it part of your marketing strategy? Whisper to us on WebProWorld.
Have you heard of Daniel Lyons? He's a writer for business publication Forbes, and by the time Halloween rolls around after the weekend, he's going to be very well known within the self-contained universe of the blogosphere. In his article, he ...
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Posted by Editor on Monday, October 31 @ 08:33:43 EST (971 reads)
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