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 | 10 Indirect Ways To Get To The Top Of Search Engines |
10 Indirect Ways To Get To The Top Of Search Engines
Promotion World (press release) - San Diego,CA,USA by Chris
Towland
There are millions of web sites trying to get listed in the top 20 spots of
the major search engines. That amounts to an awful lot of competition and even
after spending hours and hours on Search Engine Optimization techniques you may
still not be able to achieve a high ranking for your competitive keywords!
However, if it proves too difficult for you to get high rankings directly,
there are still ways that you can get to the top.......indirectly!
So, just how do you do this?
Firstly, look up the top 20 web sites on the major search engines under the
keywords and phrases people would find your web site. If you could either
advertise on those sites, or get a link from those sites to yours then that
would be nearly as good as having a top listing yourself.
The most expensive way to do this would be to buy ad space on those web
sites. However, if you don't want to spend any money to do this, you could use
the ten strategies below.
These strategies may not of course apply to every web site but I'm sure
there'll be at least two or three that you can make use of straight away....
1. Participate on their discussion boards. You could post questions, answer
other peoples questions, and join in on conversations. Just include your
signature file and link to your website at the end of your messages.
2. Ask the web site owner if they would like a free ebook to giveaway to
their visitors. You could have them link to your web site or include your ad in
the free ebook.
3. Submit content to their web site. You could write articles for their web
site and include your resource box and link at the end of the article. If they
publish it, you'll indirectly be at the top of the search engines.
4. Write an excellent ...
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Posted by Editor on Wednesday, August 09 @ 00:15:57 EDT (283 reads)
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 | Demystifying Your Competitor's Ranking Successes |
Demystifying
Your Competitor's Ranking Successes
WebProNews, KY
Ross
Dunn
Expert Author
We have all been there, "how the heck do they always get #1?" It is a
constant frustration for many a client and, well, even myself occasionally.
The fact is that much of the time there are a few solid reasons behind the
search engine success of any website and it is important to learn what these
reasons are before trying to compete. How is this done? Therein lies the subject
of this article; how do you determine what your competitor has done to win the
search engine war?
Demystifying your competitor's success requires you
to put on your detective garb because you are going to have to investigate all
aspects of their website; even the deepest darkest corners. In the following
instructional I will lead you through a hypothetical investigation of a
competitor who is ranking for the phrase "voip services". In each step I will
choose the more popular result that I find when I do similar competitor analyses
professionally. So please take note, the sample is only the most popular result;
occasionally there are truly baffling cases of competitor success which have
required heftier investigation leading to differing conclusions of what they did
to succeed.
STEP 1: Start with the Basics: Is The Site Optimized?
Visit your competitor's website and look at the content on the page.
Does the keyphrase they are ranking under appear often throughout the body text?
Does the phrase appear in the headings, Meta Tags, Title and in their menu? If
this is so it generally means they have focused completely on attaining the
keyphrase they are ranking highly for. In other words it is quite possible, and
even likely, that they have sacrificed other keyword goals in order to achieve
this single goal.
Example Results of Step 1:" The competitor's
page has utilized the ‘voip services' often but not in a spammy manner (not
obvious overuse) throughout the body text on their home page. The page topic is
clearly focused on this phrase because the Title tag states ‘VOIP Services - by
VOIP Business Systems' and the headings and menu items are clearly related.
Conclusion, I have no doubt that this site has focused on this phrase and that a
search engine spider will have no problem logically identifying the subject of
this page as ‘voip services'."
STEP 2: Is Site Structure Playing
A Role In Their Success?
Site structure is a fundamental reason for ...
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Posted by Editor on Sunday, July 30 @ 04:00:00 EDT (261 reads)
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 | SEO : The success of your online business |
SEO : The success of your online business
LiveArticles.org - Inglewood,CA,USA Contributed By: Monica Thomson
The latest techniques used by web
masters for making the overall design, structure, and keyword pattern of your
website relevant to search engines and web directories where the site has to
been submitted. This technique, readily available by professionals in any
quality SEO company or firm, allows search engines and directories, both human
indexed, and spider indexed, to properly categorize and rank your site to be
found when a user makes a search.
SEO explains the different search
engines and web directories which keywords are most relevant to your website, so
that they will obtain high ranking when someone makes a search for that keyword.
Search engine ranking is very important because the majority of internet users
will only look at the first sites listed whenever they do a search. Therefore,
even if your page is listed 12th with Google for a given keyword, it may never
be seen by web users, because they simply don’t scroll that far down the
list.
For this reason, it’s very important
that you include correct SEO strategies into your website. This may involve
hiring an SEO firm or an SEO company for their different
services.
Among the most common SEO services are
articles. These are articles written with interesting or informative contents,
but which have been structured specifically around a specific keyword.
Therefore, if your company sells widgets, you might want to include an article
on your website that uses the word “widgets company” throughout its
paragraphs.
To come up with your keywords, try to
think about the different ways that you’d search for your own website. Think
about your services, your products, the information that you provide, and the
type of customer you’ll want to attract. You can either make your own list, or
use a computer program that is designed for coming up with the different words
that will work the best for you. If you sign up an SEO company, they will likely
have that sort of program available. It allows you to simply give an idea, such
as “widgets”, and it will come up with all of the relevant search words that
people use, and will tell you how many other sites already come up in search
engines when that word or group of words is used.
There is a trick to writing a correct
SEO based article. Although it may seem as though you can simply write a regular
article and plug in your keyword, there are actually some other things that you
need to consider. For example, if you use the keyword too frequently, many
search engines will not recognize it as SEO, but will instead see it as SPAM.
This is where experts seem to
disagree. While some believe that the keyword should be used once within the
title of the article, and up to ten times throughout the rest of the text,
others believe that ...
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Posted by Editor on Monday, May 29 @ 08:35:13 EDT (265 reads)
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 | Google stock surges after profit sails past expectations |
Google stock surges after profit sails past expectations USA TODAY - 10/21/2005 1:09 PM
By Jefferson Graham, USA TODAY
Google stock soared Friday, continuing Wall Street's love affair with the company after its earnings easily topped estimates.
Investors pushed the stock of the Internet search powerhouse up more than 12% in afternoon trading, following a similar gain after-hours Thursday after Google vastly surpassed Wall Street estimates with its third-quarter earnings report.
The stock rose $37.13, or 12.3%, to $340.33.
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Posted by Editor on Friday, October 21 @ 14:10:40 EDT (1417 reads)
(Read More... | 49 comments | Score: 0)
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 | I Really Love This Business - By Neil Salerno |
I Really Love This Business - By Neil Salerno Hotel News Resource, Canada
| You Just Gotta Love The Hotel Business! In Spite of its Self-inflicted Roadblocks and Blunders
| I really love this business, but lately it seems to be saturated with gamesmanship, innuendo, and unusual interpretation of data. There's actually so much data available that I guess one can find data to support almost any position one may want to take. An adaptation of the old saying 'Figures can lie and liars can figure'.
One of my favorites is the data which shows the increase in direct-to-supplier Internet bookings versus third-party aggregators. The last article I read elaborated on the huge increases in direct-to-suppler bookings. I guess this was supposed to demonstrate that consumers now prefer to book direct with supplier sites. What a turn-around in just a couple of years, but as you might also wonder, perhaps, the numbers are now where they should have been four years ago; and what was the cost.
Has anyone stopped to consider that maybe direct-to-suppler bookings could and should have been at today's levels, years ago, if hotel franchises and others were not fast asleep at the helm a few years ago? Thank goodness many people woke up in the last couple of years. Let's face it, third-party aggregators believed in the power of the Internet at a time when most hoteliers thought the Internet was just a cute novelty. Are the increases in consumer direct-to-supplier bookings merely a result of finally getting our act together?
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Posted by Editor on Monday, October 17 @ 18:24:36 EDT (981 reads)
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 | SEO & Competition Analysis - Part One |
SEO & Competition Analysis - Part One Search Engine Journal 9/16/2005
Analyzing your competition should be the second step taken during the SEO process (right after and sometimes even during keyword selection). Looking at what and how your competition have positioned their website where you want yours to be placed will lend great insight into how to get yours there.
The above statement should not be taken as meaning that early in the campaign is the only time that competition analysis is important. Once you are holding a top position your competition will undoubtedly renew their efforts to take back what you have replaced. Competition analysis is a step that must be taken to find out what you need to do to take a top position but which also should be performed periodically to detect your competitor’s efforts to take back “their” former positions.
Onsite Factors - Onsite factors of your website are the easiest to address as they are factors which are under your complete control. You have the power to change anything within your site from the content, internal linking structure, and even the design structure itself. Key onsite factors that must be considered in competition analysis are: Titles and meta tags, Keyword density and content and Special formats and positioning.
There are many tools that are available to help you ...
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Posted by Editor on Monday, October 17 @ 18:12:17 EDT (978 reads)
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 | Web Site Success Doesn't Mean Web Site Optimization |
Web Site Success Doesn't Mean Web Site Optimization ClickZ News, NY By Enid Burns | October 12, 2005
"Internet Retailer" publishes an annual ranking of the top 400 retailer sites based on sales, traffic, number of SKUs and other factors. But that list doesn't take search engine optimization into consideration. For the second year in a row, Oneupweb looked at the top 100 from an optimization standpoint. Results are compiled in "There's Still Money on the Table: Internet Retailer Study 2005."
The study breaks up the top 100 list into four categories: well optimized, moderately optimized, nominally optimized, and not optimized. The only class to see improvement over last year was the not-optimized category, while each other group increased a few percentage points. While the researchers expected the well-optimized group to double between the 2004 and current studies, instead the number increased from 12 sites to 17. The company believes SEO is seeing only slow, steady growth.
Two sites new to the top 100 register in the well-optimized class are 1-800-CONTACTS and SmartBargains.com. Both demonstrate an optimization strategy, while Nordstrom.com didn't meet the criteria to stay in the top tier. JC Whitney, a subsidiary of Automotive Specialty Accessories and Parts, now appears on the list under its parent company.  | | Click on graphic to view chart |
In 2004, the study saw no optimization in place for the PalmOne Web site, though it climbed to well-optimized status this year by implementing an effective SEO campaign. On search engine results pages, the site now ranks in fifth place on Yahoo! and third on Google under the search term "handhelds." Moderately-optimized sites miss a few points of good optimization. Sites in this class have unique title, meta description, and meta keywords tags, but only a low-to-moderate amount of content and keyword saturation, or they lack sufficiently sophisticated SEO techniques. Thirty-five retail sites fall into the ...
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Posted by Editor on Monday, October 17 @ 17:55:31 EDT (1351 reads)
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 | Understanding the Game of Search Engines |
Understanding the Game of Search Engines Promotion World, CA by Raamakant S.
October 14, 2005
When I started my e-business, I ask my web-designer friend to make a site which is really brainstorming. He did me a great favor and really made an excellent site. My site's design is fabulous, it's graphics are mind blowing and coding is superb. But now what? What I seen in the coming days, I am not earning a single penny because no one is visiting my site.
I think for a while that why all this is happening, then I make a earch on Yahoo and see the first site which is coming on the top. It doesn't have a good design like mine but still he is making good money. Then I came to know that the site's design is meaningless if site's ranking on search engines is not good.
When it comes to search engine every ear just not hears it but listens it's every aspect and try to locate it's presence in his site. Well why not it be done as it is the place from where all of us get our business.
Every search engine has it's own ...
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Posted by Editor on Monday, October 17 @ 17:42:54 EDT (1710 reads)
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 | 8 Classic Web Marketing Mistakes |
8 Classic Web Marketing Mistakes Bytestart, UK - Posted October 17, 2005
Without doubt, most of us are constantly finding out new ways to improve our small business web marketing efforts - this is only natural. However, given that the Internet is jam-packed with sites which have run into all sorts of trouble in their quests to get noticed, I thought I'd list down some of the classic ways to ensure that your site will get no visitors whatsoever - reverse psychology perhaps!
1. Spam - The surefire way of getting your site blacklisted from the major search engines. Never ever resort to this nasty method to get noticed. Overusing multiple 'doorway' or 'gateway' pages (small pages of text, stuffed with keywords) are a surefire way to get your site banned by the search engines.
2. The Wrong Traffic - It's great if your website is receiving hundreds of visitors, but are they the type of visitor you want? Make sure your keywords and other meta tags reflect the true content of your business, otherwise you'll be disappointing both your visitors and yourself.
3. Single Keywords - Unless you're in some incredible niche marketplace where a single word can only be identified with your product with few competitors, single keywords aren't going to hit the bullseye in a traffic sense. Go for keyword phrases which accurately reflect the theme of your website and the page they're coded into.
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Posted by Editor on Monday, October 17 @ 17:30:06 EDT (1072 reads)
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