Attack of the Blogs
Forbes - Oct 27, 2005

On The Cover/Top Stories
Attack of the Blogs
Daniel Lyons, 11.14.05

Web logs are the prized platform of an online lynch mob spouting liberty but spewing lies, libel and invective. Their potent allies in this pursuit include Google and Yahoo.

Gregory Halpern knows how to hype. Shares of his publicly held company, Circle Group Holdings, quadrupled in price early last year amid reports that its new fat substitute, Z-Trim, was being tested by Nestlé. As the stock spurted from $2 to $8.50, Halpern's 35% stake in the company he founded rose to $90 million. He put out 56 press releases last year.

Then the bloggers ...

Content Management Systems (or CMS) have been in use on the web for some time now, however up until recently very few systems were considered search engine friendly.

The foundation of most CMS systems is simple: First one creates a template which will be used to display your pages. In general, one template is all that is needed for an entire site. From there one uses the provided software to add content to the site. This usually means entering the content in some form of dashboard. When completed the data is written into a database. When a site visitor requests a page, it is usually created "on the fly" by pulling the appropriate data from the database and displaying it in the template.

With that description of a CMS system in mind, one must consider what the CMS can do for them. Therefore some questions needs to be answered by the CMS provider:

Questions To Ask:

How search engine friendly is the CMS system?

There are a few CMS which are ...