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| SEO : The success of your online business |
SEO : The success of your online business
LiveArticles.org - Inglewood,CA,USA Contributed By: Monica Thomson
The latest techniques used by web
masters for making the overall design, structure, and keyword pattern of your
website relevant to search engines and web directories where the site has to
been submitted. This technique, readily available by professionals in any
quality SEO company or firm, allows search engines and directories, both human
indexed, and spider indexed, to properly categorize and rank your site to be
found when a user makes a search.
SEO explains the different search
engines and web directories which keywords are most relevant to your website, so
that they will obtain high ranking when someone makes a search for that keyword.
Search engine ranking is very important because the majority of internet users
will only look at the first sites listed whenever they do a search. Therefore,
even if your page is listed 12th with Google for a given keyword, it may never
be seen by web users, because they simply don’t scroll that far down the
list.
For this reason, it’s very important
that you include correct SEO strategies into your website. This may involve
hiring an SEO firm or an SEO company for their different
services.
Among the most common SEO services are
articles. These are articles written with interesting or informative contents,
but which have been structured specifically around a specific keyword.
Therefore, if your company sells widgets, you might want to include an article
on your website that uses the word “widgets company” throughout its
paragraphs.
To come up with your keywords, try to
think about the different ways that you’d search for your own website. Think
about your services, your products, the information that you provide, and the
type of customer you’ll want to attract. You can either make your own list, or
use a computer program that is designed for coming up with the different words
that will work the best for you. If you sign up an SEO company, they will likely
have that sort of program available. It allows you to simply give an idea, such
as “widgets”, and it will come up with all of the relevant search words that
people use, and will tell you how many other sites already come up in search
engines when that word or group of words is used.
There is a trick to writing a correct
SEO based article. Although it may seem as though you can simply write a regular
article and plug in your keyword, there are actually some other things that you
need to consider. For example, if you use the keyword too frequently, many
search engines will not recognize it as SEO, but will instead see it as SPAM.
This is where experts seem to
disagree. While some believe that the keyword should be used once within the
title of the article, and up to ten times throughout the rest of the text,
others believe that ...
it should only be used three more times, and a subheading is
required.
In fact, there are a lot of different
techniques that work very well for good SEO, but it is a matter of knowing what
you’re doing, and being consistent about it. For this reason, it’s not a bad
idea to hire either a freelance SEO writer, an SEO
company, or a firm. This will ensure that you have
the best odds at achieving those popular top search engine
ranks.
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